WA Health

Play it Food Safe

Client
WA Health Department
Role
Copywriting, art direction, creative direction

75% of people think they handle food safely. Yet, an astonishingly large percentage of people think it’s ok to leave rice out of the fridge for a while and wash chicken before prepping. In fact, these practices can lead to some serious food poisoning.

Here’s the thing – public health safety campaigns can be the last thing people pay attention to (unless it’s a global pandemic, that is). But, people love playing with their food, which inspired this concept.

To make it an engaging message that people would pay attention to, we enlisted a whole team of designers to create a vibrant, colourful suite of meme-driven assets that we could pull apart and reconstruct to created an integrated marketing campaign that included social media, print, OOH, TVC, radio and printed assets.

Copy included lines like: don’t gamble on a googy, chill it or chuck it, be smart keep food apart and so on.

The campaign primarily launched to a regional audience across the southwest and wheatbelt regions.

Tell me your story and I’ll help tell it to the world

    Be inspired
    Sign up for an occasional creative smorgasbord in your inbox with inspiring thoughts, fave podcasts and books, and other miscellany.