Release Date
2019
Client
Telethon Kids
Role
Copywriting
Campaign
'Why'

Telethon Kids is one of Australia’s largest research institutes, with over 1,200 people working towards one simple goal: ensuring kids can live healthy and happy lives.

This brand campaign was intended to introduce the remarkable institute to the public.

Our creative campaign was based on one simple insight. Researchers and kids have one thing in common — they never stop asking ‘why’.

We used this beautiful thought to illustrate the link between the two in film and across a vibrant array of outdoor advertising.

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