PADC Film + TVC (Silver), Campaign Brief Best TVC of Year, Gold, Silver + Bronze for Best Direction at London International Awards
Three hard-hitting films, commissioned by the Mental Health Commission of Western Australia, tell traumatic stories of meth users and the effects their habit can have on loved ones. By showing the stories in reverse, the films highlight how one bad decision can result in someone’s life unravelling out of control.
A lot of research went into each film; with the scripts written using inspiration compiled from real users’ stories. The emphasis was not on the crazed, teeth-falling-out drug-addled stereotypes, but rather, the more down-to-earth realities facing meth users.