I’m an award-winning, strategy-deducing, art-directing copywriter.
A branding expert and content queen. Storyteller and scallywag. I write copy like a poet and I’m equally passionate about linguistics as ligatures. While not one to fit into a box, I tick as many as possible.
My dreams of becoming a hard-hitting journalist were dashed when, having completed my BA in Mass Communications (with majors in both journalism and marketing), I discovered writing news stories about crime and sport didn’t tickle my creative fancy.
In the midst of stints eating my way through Bangkok as a food writer and sashaying through New York City as a dog walker, I thought I’d try something ‘different’ by studying fine arts and graphic design. A career in creative communications ensued.
When I’m not hard at work, I eat books for breakfast, write poetry in the bath and believe every person I meet has a story worth sharing. And, as a pint-sized human and champion for the underdog, I’m a staunch believer in the fact that ‘from little things, big things grow’.
Melita is a smart, considered, responsive, adaptable and above all, a wonderful human being.
She brings a level of empathy and insight to the creative table that many don’t possess.
She is strategic in her approach to briefs and quick to establish a collaborative and productive working relationship with clients, strategists and creative peers alike.