Storytelling studio

Stories come in all shapes and sizes.

They are our legacies and our future; our imagination and our lived experiences.

Stories build our culture and our communities.

Whether they’re ancient tales found in folklore, the journey from grapevine to glass, the culmination of colour and creativity, the four words underneath your logo, or the 24-hour postcards lurking up there in the cloud — stories are what form connections to each other.

Welcome to my storytelling studio — the place where I spend my days weaving words and summoning strategies that turn little ideas into big business.

My job is my passion and my purpose is simple: I learn about your amazing ideas, products and brand, and concoct creations that take your audience from everyday Kansas to spectacular Oz.

In a world where attention is short and stories are tall, I will help carve out a unique and unforgettable space just for you.

As a trained journalist with well over a decade’s worth of experience working as a copywriter in advertising and branding, writing will always be my first love.

However, my qualifications and years of experience in marketing and design mean that when you hire me as your copywriter or brand coach, you’ll always get the full strategic package, the extra mile, the perfect shade of cherry on top.

We couldn’t be happier with the job Melita did for us. We had been struggling to communicate our team’s story for a really long time.

Melita gave us a fresh perspective and was able to articulate our distinctive identity and personality in her own unique way. She captured our team’s essence beautifully and we are so grateful for this.

Melita is the real deal and we recommend her wholeheartedly.

DJR Real Estate, Palm Springs


Select clients I've produced work for

Creative Services


Creative Services






Tap below to learn more.

Sure, everyone’s got a keyboard. But sometimes it's hard finding the right words that captivate a reader’s attention, evoke a feeling in their hearts and inspire change. A copywriter sets and maintains your tone of voice, lets your brand’s personality shine, and connects with your audience to raise awareness and create a response.
Marketing is like asking someone on a date. Branding is the reason they say yes. Believe me, when you know the ins-and-outs of what your brand stands for and needs to communicate, the rest gets a lot easier (like those Instagram captions you're known to re-write a half-dozen times).
Sure, everyone’s got a keyboard. But sometimes it's hard finding the right words that captivate a reader’s attention, evoke a feeling in their hearts and inspire change. A copywriter sets and maintains your tone of voice, lets your brand’s personality shine, and connects with your audience to raise awareness and create a response.
Marketing is like asking someone on a date. Branding is the reason they say yes. Believe me, when you know the ins-and-outs of what your brand stands for and needs to communicate, the rest gets a lot easier (like those Instagram captions you're known to re-write a half-dozen times).

Tell me your story and I’ll help tell it to the world

    Let's stay in touch
    Receive an occasional newsletter with creative thinking, favourite podcasts, book reviews and other miscellany.