Discovering your brand’s story
A brand is more than just a colour palette or logo. It’s a vibe, an intangible feeling, the perception consumers have in their minds.
Above all, it’s a story that can be told many times, in many ways, to many people.
Creating a well-crafted brand story is the secret recipe that makes the ‘about’ page on your website or social bio uniquely yours. It’s what leads to a perfect union of words and pictures that create a niche in the market. It’s the tagline people can’t forget. And, it’s the reason they convert from ‘eyeing you’ to buying from you.
As your coach, I won’t tell you how to run your business (you are the expert, after all), but I’ll help clear the cobwebs that have no doubt been lurking in your brand brain. I’ll champion your cause and help you clarify your purpose.
My qualifications and years of experience working on brands and their creative strategies places me in a unique position to coach you through the basics and then create the content you require.
Whether you’re at the very beginning of your journey or halfway through and a little lost in the woods, I offer brand storytelling consulting and copywriting toolkits to help clarify your destination.
Brand story packages
Brand Storytelling Workshop
A hands-on workshop to create an authentic narrative for your brand.
We’ll define key elements of your brand to ensure it’s built on solid foundations, so that you can create awareness, engagement, inspiration and action through effective creative content.
Format: a series of Zoom calls (or half-day workshop, subject to availability).
Afterwards, you’ll receive a brand story book which includes:
- Your creative niche and brand purpose
- Mission statement
- Brand Values
- Target audience
- Brand positioning
- Persona + tone of voice
- Brand manifesto
- Storytelling pillars
- Visual identity goals
Your brand story book is yours to keep — share with employees or partners and ensure everyone is literally and metaphorically on the same page for future brand communications and storytelling.
Copywriting Cheatsheets
It’s not just what you’re saying, it’s how you’re saying it that connects with audiences.
For people who are busy running their own businesses and creative ventures, writing isn’t always the first priority or easiest task.
That’s where these cheatsheets come in. These small but mighty kits act as definers and reminders of your brand’s persona.
Format: We’ll start with a 90-minute Zoom call or meeting (format subject to availability),
I may ask you to do a little homework in advance to ensure we get the most out of our session.
After our meeting you’ll receive:
- Brand persona
- Tone of voice guide
- Brand manifesto
- Brand glossary / blacklist
- Bespoke golden guidelines for your brand’s copywriting
Storytelling Consultancy
When you need to check-in, ask a bunch of questions, bounce some ideas or get a roadmap for next steps.
Format: one-hour Zoom sessions (or in-person meeting, subject to availability) tailored to your individual needs.
I may ask you to do a little homework in advance to ensure we get the most out of our session, according to your needs and brief.
After our meeting you’ll receive:
- Post-meeting document with conversation summary and next steps for you to take
- Storytelling pillars and projects for you to implement at your own pace
Reach out with questions or for a quote
Other services
