Marketing is like asking someone on a date. Branding is the reason they say yes.
A brand is more than just a colour palette or logo. It’s a vibe, an intangible feeling, the perception consumers have in their minds.
Creating a well-built brand is the secret recipe that makes the ‘about’ page on your website or social bio uniquely yours. It’s what leads to a perfect union of words and pictures that create a niche in the market. It’s the tagline people can’t forget. And, it’s the reason they convert from ‘eyeing you’ to buying from you.
Whether you’re at the very beginning of your journey or halfway through and a little lost in the woods, I offer creative coaching and copywriting toolkits to help clarify the destination.
My qualifications and years of experience working on brands and their creative strategies places me in a unique position to coach you through the basics and then create the content you require.
Creative coaching workshops — for creatives, small businesses, start-ups, entrepreneurs
Conducted in person or via Zoom, we’ll get hands on and knee-deep into creative strategy for your business.
We’ll define key elements of your brand to ensure it’s built on solid foundations, so that you can create awareness, engagement, inspiration and action through effective creative content.
As your coach, I won’t tell you how to run your business (you are the expert, after all), but I’ll help clear the cobwebs that have no doubt been lurking in your brand brain. I’ll champion your cause and help you clarify your purpose.
Believe me, when you know the ins-and-outs of what your brand stands for and needs to communicate, the rest gets a lot easier (like those Instagram captions you’re known to re-write a half-dozen times).
Together, we’ll define your brand’s:
Visual identity goals
Self-paced creative brand exercises — for creatives, small businesses, start-ups, entrepreneurs
A simplified, more condensed version of the workshop that starts the branding ball rolling.
We’ll meet in person or via Zoom, which will result in an outline of our chat and some branding exercises to help you get started.
It’s not just what you’re saying, it’s how you’re saying it that connects with audiences.
For people who are busy running their own businesses and creative ventures, writing isn’t always the first priority or easiest task.
One of my passions is helping craft toolkits for clients that act as definers and reminders of their brand’s persona — particularly around their tone of voice and brand glossary. For more detailed branding work, see my creative coaching packages.
To create a toolkit, we’ll start with a one-off meeting or Zoom call, after which you’ll receive:
Tone of voice guide
Mini manifesto (a poetic statement written in your tone of voice, containing phrases and sentiments you can use for your own communications)
Brand glossary / blacklist
Golden rules for your brand’s copywriting, to help keep you on track