From little things, big things grow
 
 

melita masters

Writer. Art Director.
Creative strategist.

 
 
 

 Melita is a pint-sized, award-winning, brand maven and creative communications specialist.
While not one to fit into a box, she ticks as many as possible.

 
 
 
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Melita’s Story

Melita's dreams of becoming a hard-hitting journalist were dashed when, having completed her BA in Mass Communications (with majors in journalism and marketing), she discovered writing news stories about politics, sport and education didn’t tickle her creative fancy.

In the midst of stints eating her way through Bangkok as a food writer and sashaying through New York City as a dog walker, Melita thought she'd try something 'different' by studying graphic design. A career in communications soon ensued. Melita has a mind for strategy, which means often starting the creative process well before ‘getting creative’. Finding a true human insight is the foundation of every one of her ideas.

Melita loves collecting unusual words like ‘diphthong’, ‘scurryfunge’, ‘tsundoku’ and ‘tmsesis’.
As a pint-sized human and champion for the underdog, Melita is a staunch believer in the fact that ‘from little things, big things grow’.

 
 
 

Art Director of the Year

Perth Advertising and Design Club, 2012

 
 

 
 

Copywriter of the Year

Perth Advertising and Design Club, 2014

 
 

 

Notable Mentions

 

Merit: Print (Dalton)
One Show, New York (2011)

Silver: Design (Dalton)
Adfest Thailand (2011)

Bronze: Design (Feral)
Adfest Thailand (2013)

Finalist: Copywriter of Year
Perth Advertising and Design Club (2011, '16, '17)

Bronze: Best Copywriting (City of Perth)
Perth Advertising and Design Club (2017)

Winner: TVC of the Year
(Mental Health Comm.)

Campaign Brief Awards (2017)

Best of Category: Magazine (Grant Elevators)
Perth Advertising and Design Club (2014)

Best of Category: Promotional Poster (Feral)
Perth Advertising and Design Club (2014)

Silver: Online Advertising (City of Perth)
Perth Advertising and Design Club (2017

Silver: Community Service (Mental Health)
Perth Advertising and Design Club (2017)

Silver: Publications (Dalton Paper)
Perth Advertising and Design Club (2011)

Silver: Integrated Design (Match)
Perth Advertising and Design Club (2016)

Bronze: Outdoor (Road Safety Comm.)
Perth Advertising and Design Club (2017)

Bronze: Brand Design Brochure (Match)
Perth Advertising and Design Club (2016)

Bronze: Packaging (Breakwater Wine Labels)
Perth Advertising and Design Club (2011)

Bronze: Poster (Feral) 
Perth Advertising and Design Club (2013)

Bronze: Magazine Advertising
(Grant Elevators)

Perth Advertising and Design Club (2012)

Bronze: Brand Design (Grant Elevators)
Perth Advertising and Design Club (2014)

Bronze: Small Identity (Panama)
Perth Advertising and Design Club (2014

Finalist: Outdoor (Road Safety Comm.)
AWARD (2018)

 
 

"
Having worked with Melita in a traditional advertising team it is safe to say that she is anything but. Melita is an exceptionally creative copywriter who can work on a brief from start to finish, and by that I mean she can design too. In this day of merging media channels a copywriter with great art direction skills is an invaluable asset to any team.

/  colleague  /