Storytelling
Studio
Our stories shape us
They build culture and community.
They are our legacies and future;
our imagination and lived experiences.
Whether they’re old folklore tales, the
journey from grapevine to glass, the flair of
colour and couture, or the 24-hour postcards
we send to the cloud, stories form our identity
and create connection.
Word nerd
From my early childhood years, I’ve nurtured a
passion for telling stories. Since then, I’ve gathered
a wealth of experience in the advertising, branding,
and editorial spaces.
I’ve named wineries and baby food brands, written television commercials and magazine articles, and lent my poetry and prose to creative endeavours.
As resident wordsmith in my boutique storytelling studio, I wield my love for language to transform ideas into stylish, impactful writing that works as hard as it plays.
I weave words that defy genre and industry; my formal training meets natural poetic cadence in an exciting alchemy that’s hard to pin down or replicate.
In a world where attention is short and tales are tall, it’s my mission to craft bespoke storytelling that leaves a creative, indelible mark.
Services +
Branding
Product and brand naming
Brand visions + manifestos
Tone of voice guides
Brand persona guides
Copywriting
Advertising
Marketing collateral
Social + digital assets
Product packaging
Scriptwriting
Creative Writing
Creative editorial
Poetry
Prose
"Melita is a writer's writer. Her love of language permeates all she does. She brings an intellectual curiosity to every project. She's the perfect combination of poet and journalist; ideas and craft … we need more writers like Melita."
Mark Braddock
Block Branding
Resumé +
Education
BA Mass Communications
(Maj. Journalism + Marketing)
Cert III Fine Arts
Cert IV Graphic Design
Poetry + Creative Writing Studies
Senior Copywriter
The Brand Agency (WPP)
303 MullenLowe
Writer + Art Director
Block Branding
brainCELLS
Editorial
BK Magazine (Bangkok)
Kingbrown Magazine
Awards
I was a creative on projects that were awarded at
The One Show, NYC (Merit), AwardFest, Thailand (Silver and Bronze Lotuses)
I won both Copywriter (2014) and Art Director of the Year (2012) awards at the Perth Advertising and Design Club
My projects were awarded another 16 times at the PADC and Campaign Brief awards for individual craft categories
Prior Clients +