Storytelling

Studio

Our stories shape us


They build culture and community.


They are our legacies and future;

our imagination​ and lived experiences. ​


Whether they’re old folklore tales, the​

journey from grapevine to glass, the flair​ of

colour and couture, or the 24-hour postcards

we​ send to the cloud, stories form our identity

and​ create connection. ​

Word nerd

From my early childhood years, I’ve nurtured a

passion for telling stories. Since then, I’ve gathered

a wealth of experience in the advertising, branding,

and editorial spaces.


I’ve named wineries and baby food brands, written ​television commercials and magazine articles, and lent ​my poetry and prose to creative endeavours.


As resident wordsmith in my boutique storytelling studio, ​I wield my love for language to transform ideas into ​stylish, impactful writing that works as hard as it plays.


I weave words that defy genre and industry; my formal ​training meets natural poetic cadence in an exciting ​alchemy that’s hard to pin down or replicate.

In a world where attention is ​short and tales are tall, it’s ​my mission to craft bespoke ​storytelling that leaves a ​creative, indelible mark.

Services +

Branding

Product and brand naming

Brand visions + manifestos

Tone of voice guides

Brand persona guides

Copywriting

Advertising

Marketing collateral

Social + digital assets

Product packaging

Scriptwriting

Creative Writing

Creative editorial

Poetry

Prose

"Melita is a writer's writer. Her love ​of language permeates all she does. ​She brings an intellectual curiosity ​to every project. She's the perfect ​combination of poet and journalist; ​ideas and craft … we need more ​writers like Melita."


Mark Braddock

Block Branding


Resumé +

Education

BA Mass Communications

(Maj. Journalism + Marketing)


Cert III Fine Arts

Cert IV Graphic Design


Poetry + Creative Writing Studies

Senior Copywriter

The Brand Agency (WPP)

303 MullenLowe

Writer + Art Director

Block Branding

brainCELLS

Editorial

BK Magazine (Bangkok)

Kingbrown Magazine

Awards

I was a creative on projects that were awarded at

The One​ Show, NYC (Merit), AwardFest, Thailand (Silver and Bronze​ Lotuses) ​


I won both Copywriter (2014) and Art Director of the Year​ (2012) awards at the Perth Advertising and Design Club​


My projects were awarded another 16 times at the PADC​ and Campaign Brief awards for individual craft categories​

Prior Clients +