Winter Arts Festival


role: concept / copywriting / creative direction

Everyone thinks they're a bit creative. We created a campaign that invites people to embrace the elements and come meet the real artists over three months of the City of Perth's Winter Arts Season. 


We created bespoke weather-responsive executions, including a wind vane ballerina, water-reactive billboards, and weather-responsive digital media. This partnered with our radio and television spots.


45” Radio — Poem

45” Radio — Painting