Tasmania is a small island off the southeast coast of Australia, and according to its tourism website, it is an island:
"…at the edge of the world — a natural paradise … small in size yet big on experiences".
The island is often the butt of many a joke by the rest of the country. In a bid to remind the rest of us that Tasmania isn’t the forgotten island we think it is, but rather, a place of rugged beauty, Tourism Tasmania has release this Spring 2011 campaign.
It’s quite beautifully written and art directed (although admittedly I was waiting for the punchline that would reveal this ad to be a spoof) and makes me want to take a holiday…