Ad agency Grey London have capitalized on their wildly popular video for the British Heart Foundation, which starring Vinnie Jones and a hard-and-fast approach to CPR. This time, they’re back with Mini Vinnie, to target a younger audience. And he’s absolutely brilliant.
And, according to Creative Review, the campaign has been credited with saving 28 lives.
Hilarious as the ads are, the campaign has been credited with directly saving 28 lives, so far, according to Creative Review.
Some of those lucky souls who were “Vinnied” appear in a series of well-made testimonial video ads. See two of the videos below. And see the others here.