role: concept / copywriting
Telethon Kids Institute is one of the world’s most incredible research organisations, with over 700 people working towards one simple goal: ensure kids can live healthy and happy lives. We were tasked with creating a brand campaign that introduced the institute to the public.
Our creative campaign was based on one simple insight. Researchers and kids have one thing in common — they never stop asking ‘why’. We used this beautiful thought to illustrate the link between the two in film and across a vibrant array of outdoor advertising.