Copywriting » Press Advertisement
Mining giant Rio Tinto has invested a significant amount of time, resources and money into a service that is saving lives in Western Australia. Called Rio Tinto Life Flight Jet, the service is a result of a partnership with Rio Tinto and the Royal Flying Doctor Service. The jet is flying to all corners of the vast state of Western Australia to provide emergency relief and a chance for those in critical danger to receive vital medical care. A manifesto and subsequent advertising was required to highlight this service and demonstrate Rio Tinto’s community investment.
The Credits: Creative Direction by Mark Braddock. Copywriting by Melita Masters. Design by Daniela Varone.