Art Direction, Design, Copywriting » Branding and Brochure
Tranquility. Sanctuary. The ebb and flow of nature at your doorstep.
These were all ideas to convey to both a local Perth audience a real estate savvy Malaysian audience. Encorp Development is an established and respected Malaysian property developer with a long history and solid reputation throughout Asia for creating high-end developments. The client required an identity and integrated marketing campaign for its first foray into the Australian property market.
A heavy use of ambient photography paired with architectural renders reached both markets without needing to resort to a typical ‘lifestyle’ look and feel. Our suggestion of the name ‘The Residences on McCallum Lane’ spoke to an audience seeking upper-class living, while remaining practical. The campaign was rolled out through a high-end brochure, out of home media, press insertions and digital media.
The Credits: Completed at Block. Creative Direction by Dale Simmond and Mark Braddock. Copy, art direction and design by Melita Masters. Photographed by Rob Simeon.