Breakwater Wine Series


role: concept / art direction / design / copywriting

The Breakwater is one of Perth’s premier hospitality venues, overlooking the water in the picturesque setting of Hillarys Boat Harbour.

The Breakwater’s brand is cheeky and witty and the client wanted this same personality applied to a range of house wine labels. We were called on to create a series that would appeal to Perth locals and the hoards of international visitors frequenting the location each year.

For a fun talking point, starlets from Hollywood's Golden Era were chosen to complement the characteristics of the varietals. Accompanying the illustrations, the copy and design allude to the characters of both women and wine.

Awarded: PADC Packaging (Bronze)